An awareness project dedicated to the lives of many unjustly abandoned animals.

This is the spirit of the new “STAY WITH ME” campaign dedicated to the fight against straying.

 

A way to say no to the abandonment of cats and dogs and to urge policies to protect animals leſt on their own.

Through the tool of the video spot, the aim is therefore to disseminate of a new civic awareness towards the many cats and dogs deprived of cares, spaces and specific sterilization measures. An illustrated tale which describes the path of a cat – the protagonist – along various scenarios, during this narrative thread the subject tells himself in the first person describing his feelings, his fears, his need for care and love.

All in the frame of a final message that evokes depth and urgency emotional bond, STAY WITH ME.

It is estimated that an average of 80,000 cats are abandoned every year in Italy and 50,000 dogs and, more than 80%, risk dying in accidents, from starvation or due to of mistreatment.

An abandoned animal has a very difficult life. In most cases, while trying to get home, he is hit and injured by cars, or wanders aimlessly until exhaustion and then death.

However, abandoning an animal is not only an act of incivility, it is also an offense sanctioned by the Penal Code.

In fact, article 727 states:
“Anyone who abandons pets or animals that have acquired habits of captivity is punished with arrest of up to one year or with a fine of 1,000 at 10,000 euros”.

It is estimated that an average of 80,000 cats are abandoned every year in Italy and 50,000 dogs and, more than 80%, risk dying in accidents, from starvation or due to of mistreatment.

An abandoned animal has a very difficult life. In most cases, while trying to get home, he is hit and injured by cars, or wanders aimlessly until exhaustion and then death.

However, abandoning an animal is not only an act of incivility, it is also an offense sanctioned by the Penal Code.

In fact, article 727 states:
“Anyone who abandons pets or animals that have acquired habits of captivity is punished with arrest of up to one year or with a fine of 1,000 at 10,000 euros”.

The STAY WITH ME campaign aims to convey, through a story in first person of the animal victim of abandonment, a new message of coexistence and civil and social responsibility.

The protagonists

Caterina Murino

Carolina Melis

Tazenda

Project’s partners